The new concept of Popup Bar introduced by the Drishti Services in association with some beach shacks in North Goa gives away a free beer to everyone who gets the beach trash like used cigarette buds and caps of beer bottles, so if you are planning to head over to the beach in the North Goa area, make sure to pick up your free beer this time.
This concept is designed to keep the beach clean. Goa is blessed with scenic beaches. This is one such coastal state that is known for its exquisite culture, appetising cuisines, and marvellous architectural buildings.
It is no wonder, that millions of tourists flock towards Goa to enjoy and spend their holidays. Apart from this, Goa is also the one-stop party destination that people die to visit. The extravagant carnivals and music festivals are a thing of this place. Youngsters often visit here to booze and party their nights away.
Due to such large popularity of the destination, Goa is the top most desired state in the country. This also has a side-effect attached to it. A lot of tourist’s influx results in exhaustion of the natural resources and pollution of the places in the state. Beach pollution has been one such major issue in Goa.
A lot of beaches are seen to be littered with garbage consisting of plastic bags, liquor bottles and cigarette butts. It is unfortunate to witness that certain tourists have no responsibility for their activities and carelessly pollute the environment around.
The locals, as well as the Government, had been giving a thought about putting an end to this nuisance. According to Goa Prism, DY Speaker Lobo, last month, shared his concern about tourists drinking around the beach. Lobo stated that they often end up breaking the empty bottles and littering around the beach which has caused a major cause of pollution.
To put an end to such issues, an interesting concept has been surfacing that has been taking over the internet for the past few days. Borrowed from the Netherlands, the idea of a pop-up bar is now being undertaken under the campaign ‘TeraMeraBeach’ by Drishti Marine, a private beach management agency.
According to Your Story, this idea presents an unusual way to clean-up trashy beaches. The idea being, a waste bar which will be handing out free beers in exchange for the beach waste. So, one will have to trade in 10 beer bottle caps, 20 used cigarettes, or five used plastic straws for a chilled beer or a cocktail. The first popup waste bar was spotted at the Zanzibar shack in Baga on January 30. Since then, more venues in the state have signed up to adopt this waste-bar concept.
Drishti Marine, who started the campaign, has been working with Goa’s tourism ministry to control the state’s garbage menace- stated that “The waste-bar is a win-win concept. It is positive for the venue as it is a positive event that attracts a crowd. You get very happy customers as they feel they contribute to society and get a free drink for it. And for brands, it helps in positioning.” Explaining further, she said that the tourists nowadays come to Goa for two things- the beach and the bar, and this campaign cleverly covers both.
As per GQ India, popup waste bars are most likely to come up at Calangute-Candolim beach and will be operational twice a month, between 4 pm and 6 pm. The main aim of this campaign is to generate awareness of the pollution caused by tourists. It is indeed a creative way to remind the responsibilities to the tourists and keep the beaches of Goa clean.
IMAGE SOURCE: INDIA TIMES | LATESTLY | DAILY HUNT | TOI
