The Goa Tourism Development Corporation (GTDC) has won yet another prestigious Award for its Online Social Media Campaign called “Tourism by Tourists”. The Asia-Pacific Sabre Award is presented to Goa Tourism for its successful Global Social Media Networking which attracted close to 5000 entries globally.
According to the sources in Goa Tourism Development Corporation office, The campaign projected Goa as a perfect tourist destination through an interesting digital campaign. The project was solely conceptualized by the Goa Tourism’s PR Agency Adfactors PR.
The Hon’ble Minister for Tourism, Mr. Dilip Parulekar congratulated team Adfactors PR for the efforts made help Goa gain recognition nationally and internationally through platforms like digital media which is vitally important to showcase the best of Goa’s facets and other attractions in the state. He encouraged the team and urged them to continue the good work and win more honors for Goa Tourism.
“The impact of digital media has never been faster than it is today. I am happy that such digital campaigns have given an opportunity to both national and international travelers to choose a perfect tourist destination like Goa. We wish to continue driving such interesting campaigns and bag many more honors that will help us get recognition across the globe”, said Mr. Nilesh Cabral, Chairman, GTDC.
The campaign was driven to showcase the best of Goa’s locales and partner with Goa’s finest brand ambassadors: The Tourists. It was driven exclusively with the intention to raise the credibility of traveling in Goa, engage directly with influential travelers, increase recall value for Goa Tourism with unique travel experiences and generate maximum awareness through partnered content.